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With a background in paleontology and geology, rocks of all kinds have been our passion.  Faceted gemstones and their economics became a focus for us as collectors.  The incredible markup on gemstones to the end consumer are some of the highest percentages on any retail product.   

Rather than offer gemstones for many thousands of dollars, we saw the opportunity to source and supply a stunning array of gemstones from around the world at prices every person finds reasonable.